X
X is a microblogging site that works well to post frequent updates about events, news, emergency information, and to respond to follower questions in 280 characters. The Office of University Communications offers guidance on starting an official University of Houston-Clear Lake social media account. To help you get started, refer to the UH System Social Media Policy for official policies for all UH System campuses. The following recommendations serve as guidelines to managing your X page to best reflect your area. If you have any questions or need additional resources, email socialmedia@uhcl.edu.
Review The X Rules.
X Page Name
X Page Username
Note that a username and a name are two separate items. For example, @uhclearlake is the username and UH-Clear Lake is the name. Usernames are character-limited.
Name | Username (limited characters) |
---|---|
UH-Clear Lake | @uhclearlake |
UHCL EIH | @UHCL_EIH |
UHCL Career Services | @UHCLCareer |
Account Description
Follow UHCL
Keep Content Short
Post Frequency
Include Shortened Links
Use Hashtags
A hashtag (denoted by “#”) is a keyword used to help categorize posts. Hashtags are an easy way to categorize your posts and can help people locate posts that reference a specific subject or event. Use #UHCL in postings to promote UHCL social media growth. If you are creating a specific hashtag for your office, department or event, use "UHCL" in the hashtag to promote the university.
Examples:
#UHCLOH (for UHCL Open House)
#UHCLCareerFair
#UHCLGRAD