Messaging

At University of Houston-Clear Lake, our brand messaging encompasses the way we communicate our mission and values to our target audience. Messaging is essentially how a brand speaks, whether it's with verbal language (voice and tone) or social media. This component of the UHCL brand is important because it shapes the perspective of current and prospective students, faculty, staff, and anyone else who encounters the brand.

Brand Pillars

As part of our brand positioning, UHCL provides the region's most accessible education for all types of learners to expand their vision, actualize their goals, and see their impacts. Our messaging priorities provide a bridge from this positioning into an organized storytelling framework under each brand pillar.

Pillar 1: Connected

From our university’s beginning, our academic experience has been rooted in real-world relevance and advancement. Our recognized programs allow us not only to advance our own careers but also to directly impact our fellow Houstonians.

Our intentional efforts, combined with nature's calm, envelops our campus in a learning environment that offers peace and focus. As a result, students can concentrate on their academic goals without distraction.

Messaging Priorities

• UHCL's research focuses on real-world application and improving quality of life.
• UHCL's partnerships with esteemed companies and organizations assist students' career pathways.
• UHCL is a significant contributor to Houston's economy.

Brand Pillar 2: Personalized

We think of our students first, continuing to grow and adapt so capable students from varying backgrounds and with varying commitments and life situations can all succeed.

Messaging Priorities

• Faculty and staff are dedicated to supporting students and helping them reach their academic goals.
• Flexibility matters here. We make decisions that allow students to fit academics into their busy lives.
• UHCL fosters a culture in which all students feel empowered to pursue an education.

Pillar 3: Inspiring

Our intentional efforts, combined with nature's calm, envelops our campus in a learning environment that offers peace and focus. As a result, students can concentrate on their academic goals without distraction.

Messaging Priorities

• Students possess an unmatched work ethic, often balancing multiple priorities.
• UHCL's programs and degree offerings are academically competitive.
• Our immersion in nature brings additional joy to the UHCL experience.

Pillar 4: Unifying

We celebrate the differences among us and come together with the commonality of supporting one another, furthering our educational goals and serving Houston, the place we call home.

Messaging Priorities

• UHCL welcomes and respects people with different identities and from different backgrounds.
• At UHCL, we are excited to learn about experiences outside of our own.
• UHCL community members know and care about each other.