Marketing B.S.

Develop the Marketing Strategies That Organizations Need

Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers - and do so much more effectively than competitors. As a marketing major, students will learn how to (a) identify and understand target customers and (b) design, price, promote and deliver a product offering to meet their needs and desires.

Flexible Program Design to Meet Your Personal Interests

In your coursework, you will investigate multiple aspects of consumer behavior to better understand decision making and purchasing behavior; learn how marketing communications are designed and integrated to produce a consistent message; explore why brands are important, what they represent to consumers and what firms should do to manage them effectively; and examine the structural and operating implications of establishing marketing channels of distribution to move products from manufacturing to consumption.
  
Flexibility in program design to address individual areas of interest is assured by a variety of marketing electives that may include retailing, services marketing, sports marketing, social media marketing, marketing research, sales management, and international marketing.

Marketing faculty provide unique perspectives, marketing expertise, and a wealth of experience.

What Will I Do With My Degree?

UHCL's Bachelor of Science in Marketing provides the education necessary to succeed in sales, advertising, retailing, marketing research, customer service, social media and more.

Get Connected. Get in the Game.

A Bachelor of Science in Marketing from UHCL will prepare you for multiple careers within the marketing world, whether your objective is to begin a new career or bolster an existing career. We encourage students to expand their professional contacts through networking. Joining the UHCL student chapter of the American Marketing Association connects students with important Houston companies and fellow marketing students to get you started on your career path.

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Admission Requirements

We're excited that you want to enroll in University of Houston-Clear Lake as a student in our College of Business. Examine the important steps in the admissions process today.

• How to Apply as a Freshman Student
• How to Apply as a Transfer Student
• How to Apply as an International Student

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Degree Requirements

Understanding the classes you need to take for your degree at University of Houston-Clear Lake is crucial to planning out your education. The buttons below will allow you to view the full degree requirements and give you an understanding of your academic experience. If you are currently attending a community college in Texas, click on the "Transfer Guide" button to view what classes can be taken at your local community college, and transferred to UHCL to complete your degree.

Marketing, B.S. Minor in MarketingTransfer Guide (PDF)

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Cost Information

Put your budding business degree to work with an analysis of the potential costs of your UHCL degree.

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Deadlines for Applying